Robuild means strength, courage, determination!
Robuild means the people behind the machines, trucks, and technologies — with their stories and their courage to keep going and bring performance in a market that can be very challenging at times.
A fashion show in the demo area of a construction equipment and technology fair-festival may be a bold idea, to say the least. But contrasts enhance each other best! The clash between the hardness of metal and the lightness of fabric can lead to unexpected and surprising results! That is exactly what we aim for: to highlight both worlds by using their contrasts.
The designer selected for the Industrial Fairytale Fashion Show at ROBUILD 2025 is Raluca Soare.
Raluca Soare’s creations speak of color and fluidity, of contrast and the courage to wear unconventional clothing that places the individual at the center of attention. With her unique products, Raluca Soare aims to inspire people to embrace color and express themselves through vibrant accents meant to awaken vitality!
The outfits will be accessorized with Dadarlat hats and Caresta handbags, which will be available throughout the event at their dedicated stands.
Special offers will be available during the fair.
🗓️ When: Friday, June 6, 2025, at 5:00 PM
📍 Where: Robuild Expo – DEMO area, Ciugud, Alba County
🎤 Host: Roxana Ciuhulescu
🤝 Main Partner – Ciugud City Hall
Robuild is the only open-air construction equipment and technology fair-festival in Eastern Europe, and the only construction equipment fair in the region that hosts a fashion show.
Robuild 2025 takes place in Ciugud, near Alba Iulia, on a 25,000 m² site, over 3 days.
🗓️ Dates: June 5, 6, and 7, 2025
🕙 Fair hours: Thursday, Friday, and Saturday from 10:00 AM to 6:00 PM
About Caresta Handbags:
Founded in 2011, following extensive experience in luxury leather craftsmanship, Caresta invites you to discover conscious and accessible luxury, minimalism, and the creative timelessness of leather items crafted with masterful skill.
In the Caresta workshop, leather goods are designed in a refined, timeless style. Materials are carefully selected from certified Italian suppliers.
The creative and qualitative development of the models is made possible by the complex experience of Caresta’s designers, technicians, and artisans. All production takes place in Romania, carried out by artisans specialized in luxury leather goods.
Each handbag is a tribute to the art of leatherwork, crafted with respect and passion for every detail.
Out of respect for nature, Caresta is a brand that complies with the latest and highest EU standards, saving energy and reducing emissions.
Caresta promotes a lifestyle focused on quality, opposing mass consumption.
“I want to offer, through Caresta, a high-quality product that every woman deserves, without making a huge effort to acquire it, and truly comparable to that of top global brands.”
Refinement arises from all these elements, directly linked to the brand’s philosophy.
Caresta represents the modern woman — sophisticated, yet rational.
About Dădârlat Hats:
More than a century has passed since Ion Dădârlat founded the first Romanian hat factory in 1896, in Săliștea Sibiului. These were difficult times for Romanian artisans, who struggled not only with competition from their Saxon and Hungarian peers but also with the lack of freedoms suffered by all Romanians under the rigid rule of the Austro-Hungarian Empire.
As with any beginning, the story of Dădârlat hats was a romantic one. The founder would take his handmade hats to local fairs in a covered cart — both his means of transportation and a makeshift shop. After the Great Union in 1918, the business began to flourish, reflecting the success of the family workshop, which continued to expand and modernize until the challenging years of WWII.
During communism, the Dădârlat family business was restricted to producing only traditional Romanian hats. But things changed after the 1989 Revolution and the hard-won freedom it brought. For over 30 years, Octavian Dădârlat, Ion’s youngest son, crafted hats in a small back room. Later, Dan Dădârlat, the founder’s grandson, took over the business and infused it with a fresh vision.
Even though the tradition of well-crafted Transylvanian work remains intact in the Dădârlat Workshops, modern vision has left its mark on the brand — now known as Pălăria Dădârlat — especially after 1989.
Starting in 2015, Mădălina Dădârlat, the founder’s great-granddaughter, began taking on responsibilities within the family business. She speaks of the previous generations as role models worth following.
Dădârlat hats continue the tradition begun in 1896, evolving with dedication and craftsmanship. They tell a story and carry with them over a century of experience, involvement, and passion.
